Public Relations Consultancy Potential in the Muslim World: Public Relations from Islamic Perspective
نویسندگان
چکیده
The concept of Public Relations (PR) is widely applied in a great diversity of institutions or organizations and it is considered as a powerful instrument to gain the mutual understanding and reciprocal benefits from stakeholders. This paper attempts to offer the certainly important principles and objectives of Islamic Public Relations (IPR), as well as to explore its features and characteristics based on the Holy Quran and the Noble Hadith in order for us to further appreciate the potential of IPR consultancy in the Muslim World. Hopefully, the Islamic values which the paper has presented can benefit PR practitioners in their particular field.
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